Planting is more than marketing applied to ministry.
Pioneering a new faith community is missionary work that requires that we ask the most basic questions about Jesus; how he entered culture, how he formed a community and how he led a movement. It requires that we ourselves follow Jesus closer than perhaps we ever have before!
PLANT LIKE JESUS shines a bright light on the practices of our Lord so we make full use of his wisdom. Alan Hirsch said it simply:
First X (Jesus) then M (mission) then E (ecclesia)